Important 2020 SEO Trends You Need to Know - Keys4Seo

2020 SEO trends which will influence your work

Google is getting to be the top destination of their users' journeys. This, quite anything, defines major SEO trends for 2020.

The SEO landscape is extremely dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc.

But other things continue changing during a never-ending spiral. This year, Google, along side other huge platforms, is trying more and more to be the top destination of their users’ journeys.

This, quite anything, defines major SEO trends for 2020, since now we'd like to seek out the simplest ways to remain effective within the framework created by Google.

1. Zero-click searches are the new normal

Thanks to such SERP features as featured snippets, Google’s Local Packs, Knowledge graphs, and so on, quite half all searches are now “zero-click searches.” meaning that the user’s query is answered on the SERP itself, without them having to click away anywhere.

What can we do?

Don’t panic. Consider what quite searches these are: those are people trying to find your address and telephone number . Or people trying to find a solution to a fast and straightforward question. Those particular clicks probably wouldn’t convert anyway, then shouldn’t be fretted over.

Identify what keywords can actually bring you clicks. Using Rank Tracker in conjunction together with your Google Search Console account, you'll analyze what keywords of those you’re optimizing for actually bring you clicks. That way, you save yourself an entire lot of your time and energy optimizing for queries with keywords like “when,” “how many,” “what year,” then on.

Those are vital for content, of course, but shouldn’t be the focus of your SEO efforts.

2. Do your best to optimize for Rich and Featured snippets

In the situation where zero-click searches are so prevalent, the knowledge shown on the SERP itself is now more important than ever. Two great ways to face out is to urge Rich or Featured snippets.

Rich snippets — people who , additionally to title and outline , show images, stars for reviews, prices for products, etc. — are easier to urge , but they're going to also bring lower CTR improvements compared to a Featured snippet. Your result are going to be more noticeable, though, albeit your position during a SERP will remain an equivalent .

Featured snippets — a whole block of data that's shown at the highest of a SERP — bring great increases in CTR. But getting one is sort of a touch more tricky.

What can we do?

Getting both of those sorts of snippets requires, most of all, that your data be structured. address WebSite Auditor and check if the info on your site is already structured.

If it isn’t, inspect this guide the way to use structured data.

Use Rank Tracker to seek out opportunities for Featured snippets. Don’t just research the keywords you’re ranking for. Look out specifically for keywords that your competitors have already got a Featured snippet.

Always confine mind that nothing, including ranking first, actually guarantees you getting Rich or Featured snippets. At an equivalent time, the potential gains are absolutely worth optimizing for them.

3. Local SEO is changing

A huge number of the aforementioned zero-click searches are local searches that the results are shown on the SERP itself, in so-called Local Packs. For mobile devices, one Local Pack might take up the maximum amount space as a whole SERP shown to a user.

What can we do?

You can cover a huge number of searches, mostly those containing keywords like “near me” or “address” and “phone number” in one fell swoop, by creating a Google My Business page for your company.

But that ought to only be the start of your efforts. an outsized number of searches won't endways Local packs. people that want to match products, search more detailed information, etc. will still continue your website, and that’s where the normal SEO practices become important.

So, having a solid backlink profile is paramount. search what quite backlinks your competitors get, and check out to urge those for yourself.

A specific feature of local SEO is that you simply got to haven't just any backlinks, but those that Google deems locally authoritative.

And in fact , remember to trace your local ranking performance. confine mind that the smallest amount change in location will influence the type of results that the user will get. to seem up rankings for keywords right down to a street and a house, you ought to use a keyword research tool like Rank Tracker.

For more in-depth instruction, inspect this local SEO guide.

4. The machines are here to remain

For years now Google’s been using learning algorithms to enhance their users’ experience with search and help avoid keyword-stuffed webpages. In 2020, this may be more important than ever with Google’s latest algorithm named BERT.

Now, as far as we all know , Google uses three mechanisms: first is Neural Matching, which figures out the meaning of the query. Second is RankBrain, which adjusts the SERP’s counting on the collected data about users’ behavior. The third, the newly-implemented BERT, is that the algorithm that's used for analyzing the structure of an enquiry to raised understand the context during which keywords are used.

What can we do?

As far as Neural matching or BERT go, there isn’t much we will do about those algorithms — Neural matching is basically Google’s inner kitchen, and BERT really requires you to write down good content.

But RankBrain really should be accounted for very carefully. The goal here isn't simply to rank for whatever keyword. Now, and more and more within the future, intent matching is paramount for creating successful content.

Because immediately , simply ranking without matching intent will cut you faraway from an enormous number of SERPs.

To understand the right search intent, you would like to stay your hand on the heart beat of what’s ranking immediately . Using Rank Tracker software, monitor the results to ascertain what content exactly Google considers relevant for the searches you would like to rank for.

After properly determining the intent behind the search queries you would like to rank for, create the content to match your users’ intent in their search.

5. Brand building should be a priority

One noticeable trend for any marketer working today is that organic social is just about dead. While paid advertising still works brilliantly for social, the very fact that more and more companies do it creates a true trend where ROI for paid ads are going to be decreasing.

It’s obvious at now that paid ads will become more prevalent and expensive for everyone who wants to grow through that avenue. In these conditions, brand awareness and brand building come to the forefront of digital marketers’ efforts. On the opposite hand, linkless mentions are getting more and more important, with Google and Bing confirming those are used as ranking signals.

What can we do?

First and foremost we'd like to travel and build relevant mentions. And for 2020, we'd like to pay the maximum amount attention to putting together quality link profiles, as handling and managing linkless brand mentions.

Utilizing what's called social media listening, for instance , will allow you to watch every mention of not just your brand, but even the sort of service/product you provide.

That allows you to, first of all, engage together with your clientele directly. Second of all, it’s supplying you with a chance to create brand awareness through publicly providing customer care.

It’s helping inform the people that are literally curious about your product about any campaigns or promotions you would possibly have happening , etc. Also you'll search where your main competitors are mentioned and begin a campaign to urge mentioned there also .

By utilizing social listening tools marketers are ready to build brand awareness through direct interaction with their customer base, in order that shouldn't be thrown out of any digital marketer’s agenda.

Conclusion

Every time marketers think we got this SEO thing down, the principles start to shift and alter . an excellent example is how local SEO changed. Today, having Google My Business is becoming more important for a few local businesses than having an internet site , and this is often just a symbol of a bigger trend.

We need to always keep our hand on the heart beat , then, and adjust our work to the new challenges we’re facing, to supply the simplest results possible for our clients.

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5 Social Media Trends to Watch for in 2018

If you're a nonprofit or social enterprise leader, it's not too early to begin to anticipate what's in store for 2018. The organizations that grow consistently are those that are looking through the windshield and not the rearview mirror.

By this point, you are aware that technology and social media are developing and changing at a rate that is exceedingly fast. I also think that by now you understand that it's essential for sustainability to maintain a relentless focus on what is developing in the digital age because it does indeed impact how we work.

So, what are some of the trends you should keep an eye out for in 2018 that can help you stay ahead of the competition for all-important brand awareness and fundraising dollars?

Growth Hacking: Every business leader, including nonprofit executives, understand that it's essential to the lifeblood of an organization to convert and drive revenue. It increasingly means that it is essential for you to be where your donors and prospective supporters are congregating. Meaning, you have to be across the online and offline worlds, and you have to ensure everything is coordinated. You have to create content that keeps supporters and others looking back where you need them to pay attention, such as your website. It also means that you have to ensure that you have SEO experts on hand to make sure that the people who are looking at your cause or organization are going to your website. In other words, if you're not investing in SEO expertise, you're behind the eight-ball.

Social Listening: Social listening extends beyond just tracking your mentions and comments in the digital world. Social listening means that you understand the context of engagements with your followers and the public and that you are also digging deeper than providing automated or canned responses to them. It's important to have someone on your team--live people--who understands the "whole" of the organization, and when someone reaches out to you, you treat them as you would in the non-digital world. The easiest way to view social listening is to treat everyone as if they were standing right in front of you in your office. It doesn't matter where or how they engage with you and your organization

Artificial Intelligence: Keeping my previous point in mind about having humans involved in marketing who can understand the context that can be happening with your supporters between the digital and real worlds, artificial intelligence (AI) is going to drive more of your marketing efforts. Although we are at the dawn of the AI age, we already have AI that is infinitely more powerful and can do more than whole teams of marketers. AI will be helping as you segment or customize your content delivery. In other words, one group of your supporters will be viewing Content A while another group will be viewing Content B, depending on criteria that you set out. AI will power all of this, and you will have to know its presence so you can take advantage of it and use it effectively.

Video Content: You are aware that video content is essential to today's marketing content strategy. As AI improves across digital platforms, preference will be given to content that includes video. One of the easiest things you can do to begin to drive up your engagement is creating live streams and incorporating video into your content. You can track and compare your engagement, for instance, on your Facebook page on posts that contain video versus only photo and text copy. More than likely, you'll see the same data that we see in our social marketing--video content gets more engagement and traction.

Micro-Influencers: Influencer marketing is important to spread brand awareness and also help drive revenue. If you get an influencer to support your cause or organization, that's golden. But there's also an area you shouldn't miss, and that's micro-influencers. Each micro-influencer has an audience of between 1,000 and 100,000 followers. As noted in this

Hubspot article, this is the value of partnering with micro-influencers on a platform such as Instagram:

• Instagram users with fewer than 1,000 followers generated likes 8% of the time
• Users with 1,000-10,000 followers earned likes at a 4% rate
• Users with 10,000-100,000 followers achieved a 2.4% like rate
• Users with 1-10 million followers earned likes only 1.7% of the time.

As you begin to consider your planning for 2018, stay ahead of the curve so you can ensure that you're marketing in the most efficient way possible. I know some of these elements take money (as well as time). Many nonprofit organizations are in need of financial resources, and that's why if I were still the CEO of a nonprofit, I would consider asking for a major gift or institutional capacity building grant. Marketing is essential for brand awareness and success, and activities like SEO expertise take money. If you don't have a good budget allocated to marketing, consider asking for a restricted gift to get you where your group needs to be in the digital age.

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5 Simple SEO Tips That Will Help You in 2018

In 2017, business adopted new ways to market their products and services. Aside from this, this also changed the way their get better ranks on search engines through SEO Pakistan. According to hubspot, around 12 billion searches are done online each month. With SEO Trends, you can get quality traffic and boost your brand at the same time. Here are a few SEO tips that can still work for you in 2018.

1. Social Content

With the passage of time, content from the major social media platforms, such as Twitter, Facebook and LinkedIn will be more important on SERPs. As a matter of fact, around 76% of marketers make use of social media in order to boost SEO. So, we suggest that you try your level best to rank your posts or tweets higher on search engines.

2. Videos Will Rule

Videos work well in keeping the viewers entertained and engaged. Aside from this, videos can help you improve your search engine ranking as well. According to a report from Marketing Land, 62% of Google searches are for videos. So, it's a good idea to make videos part of our content. According to Quicksprout, you can improve your rank by up to 50% if you create and upload videos as well.

So, what you need to do is upload your videos on YouTube, which will improve your video SEO.

3. Mobile Optimization

Make sure your business website is mobile-optimized. This is even more important if your audience is not located in one specific city or country. Actually, people use different devices like smartphones, laptops, and tablets to use the web. As a matter of fact, most of users access the Internet through their cell phones. Therefore, it's important that you make your website optimized for these devices.

4. Voice Search

Nowadays, people use voice search, especially when they are on the go. This is true about mobile phone users. It's more convenient as you don't have to type keywords in order to conduct a search query. Today, around every phone comes with a voice search functionality. So, make sure your content is searchable via voice search commands.

5. Content Aggregation

Over 80% of Google searches are for images, videos, news, social media, maps, local, wiki and Knowledge Graph, according to Digitalcurrent. So, based on these stats, we can say that people search for sources that offer information about a certain topic or subject.

It's important to note that content aggregation is a good way of displaying, sharing, presenting, consolidating and collating content about a pre-determined criteria so that a larger target market could be appealed.

Long story short, if you want to appeal to a large audience in 2018, we suggest that you realize the importance of social media, include videos in your business content and follow all the SEO techniques that were working for you in 2017. With good ranking, you can build strong influence in addition to enhancing your brand. Therefore, we suggest that you consider the updates from Google. Hopefully, these tips will help your business.

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Search engine optimization Trends To Watch For In 2018

New Year is coming your direction and like each year, without a doubt, you are prepared with the rundown of resolutions. Resolutions are imperative in individual as well as in proficient life also, as they control you the correct way and give you the desire to attempt a few endeavors to accomplish something significant in your life. There are such a significant number of patterns change after consistently according to the refresh in the Google calculation, thus, it's chance you have to look for patterns in 2018. All in all, what are you sitting tight for? Look beneath and see where you really are and what transforms you have to improve in your system for results.

Site Quality Matters: No uncertainty, Google work to fulfill its clients and, accordingly, on the off chance that you need to come in its great book or enhance the positioning, so you need to enhance your site quality. This may expand web movement and site visits, pages per session and skip rate, and so on.

Twofold The Quality Of Your Content: Content enhances your site and expands client time on your site too. In this way, in the event that you need to hit the objective in the coming year, you should think of more significant substance that empowers return to of your guests.

Cell phones Become Primary Search Device: No uncertainty, portable is vital than at any other time and in the coming years, it is utilized as an essential inquiry gadget that enhances your site visit than the desktop one. You should focus on it for better outcomes.

Enhance User Experience: Another SEO slant you have to watch in 2018 is the change in client encounter. It is your obligation to ensure that your client will get the best understanding on your site, which naturally builds their odds of transformation.

Included Snippet Is Talk Of The Town: Make beyond any doubt you make a few strides and fundamental activities to streamline your site to come in the highlighted scrap that drives in more client and useful for the rank of your site.

Ascend In Visual Search: In the previous couple of months, visual pursuit rise and this is another pattern you have to watch in 2018 to get awesome results. This may enhance your quests and get the consideration of your guests.

These patterns are particularly critical for the development of your business and you shouldn't underestimate it. For any assistance, ensure you counsel an expert SEO master that handle your site rank and take it to the following more elevated amount in your specialty.

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5 Predictions For SEO In 2017

Search engine optimisation is an ever-evolving field, there are new trends and predictions every year. If you are searching for your business to take a better position in search engine results pages of Google and Bing, being conscious of the trends set to impact the SEO must be the prime focus of your company.

Here are my top five picks for the SEO trends in 2017:

Accelerated Mobile Pages

The increase in the accelerated mobile pages is all set for 2017. AMPs are basically open source protocol that permits the webmasters to develop pages that have the skill to load instantly on the mobile devices. The idea, that small structural amendments can make the site load four to five times faster, using eight times lesser data. Google already has started to favor those websites that have switched over to AMPs, giving them more visibility in a carousel with a small symbol showing their AMP status.

Related Keywords

Those days are long gone when you would repeat one keyword all through the post or page. To make your post optimised properly, you need to add the main keyword phrase in the first paragraph of the content, in the title, in the last paragraph, in a heading or subheading, in the header of the image filename, text title, and Alt text. Nonetheless, you need to add related keywords all the through the article.

Video Content

This trend has been on the rise for more than years, video content is said to take the SEO industry in 2017 and beyond. It is predicted that video marketing will become one of the most effective methods of marketing content on social media platforms. Technologies like Instagram, Periscope, Snapchat, and others will also be utilized for making short videos and interactive images for the branding of companies.

Mobile-First Indexing

Google announces mobile first indexing on 4th November 2016, nonetheless, they didn't specify when this change will happen. At present, desktop-first indexing is still incomplete influence, even though, 2017 is almost certain the year when the change will happen. This consequently, still gives many people the chance to create a mobile version with any possible structure, making pages and content presented both in desktop and mobile versions and reconsider all the conversion optimisation and user experience offered on mobile and desktop.

Dense Content

With the period of time SEO has evolved dramatically, 2017 will be seeing the trend of "Dense Content", users are tired of reading lengthy and boring content, and topics that are covered in a comprehensive manner lose the attention of the reader very quickly. The reader needs accurate and meaningful information in the lesser content. When we say dense content it doesn't mean lengthy content, dense here refers to content that has material which is of use for the reader and is easy to understand.

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7 Things You Can't Avoid for SEO in 2017

Search engine optimization, or SEO is the technique of optimizing a website in a way that it can be seen on the top of the search engines results like Google, Bing and Yahoo. By working on its internal and external features in compliance with the Google SEO rules, website owners can optimize their websites.

While the benefits of SEO are many, it isn't very easy. One needs to keep immense patience and stay updated with minute by minute industry happenings. It is for this reason, organizations hire internet marketing companies to outsource their SEO needs.

In this article, we've compiled a list of some SEO trends postulated by the top SEO companies that every digital marketer should follow to become successful.

Unique Content

As known, "Content is the king". Writing unique and quality content is the most important SEO tool for the digital marketers. The content should be relevant with a unique title. It should be original and fresh and not copied from other websites and blogs. Also, your content should have the right keywords in the right density according to the Google guidelines. The standard practice used in the SEO writing is to keep 3 to 4 percent keyword density. You should also add images in your content to make it more interesting, visually.

Target Geographical-Based Clients

In 2017, a new trend is at its dawn. Marketers will target their customers based on their geographical locations. With the rapidly evolving trends, and people using customized web searches, this is become a necessity for the digital marketing companies to follow SEO practices based on specific locations and preferences of their target audience.

Location based SEO will ultimately help business owners to optimize their website content based on certain specifications and ensure high ranking on SERPs. For this, business owners should specify geographical location of their organization and geo-specific meta tags on their website.

Long Tail Keywords

Keywords have been a key aspect of SEO practices over the years. However, there have been many changes in the last few years in the use of keywords and keyword density. While today keywords are still important, keyword density is no more a factor. Instead using long tail keywords are gaining more popularity and will prevail in the year 2017. Using lengthy keywords and phrases or organic keywords will be common for attaining maximum visibility in the search engines.

Blogging

Blogging is another common SEO trend used to enhance search rankings on popular search engines. Blogging and writing quality articles for platforms such as WordPress and Bloggers is a great way to improve brand visibility. With the help of blogging, businesses can target a broad spectrum of their audience. Text-based and video blogging will rise in the coming year.

Business Directories

Using business directories will greatly rise in the year 2017. Though this has been a popular SEO practice for businesses in the last few years, it'll still increase greatly. As SEO experts believe in creating links with business directories, both local and global, it will continue to enhance the visibility of their website considerably in the search engines.

Accommodate Customized Searches

It's a fact that search pattern of users greatly vary and depends on their like, dislikes, needs and behavior. In the coming year, business owners would need to understand these user patterns and fulfill their expectations accordingly. As a business owner, it is important to identify these personalized searches in order to rank high in the search engines.

Conclusion

Over the years, the face of SEO has transformed extensively. To keep up with the evolving trends, organizations can hire top SEO service provider companies. They can guide you in the most recent industry trends and optimize your website in such a way that it is ranked at top in the search engines.

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How To Boost Your SEO In 2017

So, we are in 2017. If you are a blogger, you may be looking to some new SEO strategies to work on. In this article, we have 3 tips that can help you boost your SEO. With these tips, you can add value to your site. Moreover, you can improve authority and ranking of your blog or site as well. Read on to know more.

Add value

It may sound repetitive, but your blog should have content that adds a lot of value. Not just that, the content should also be relevant for your target audience. Actually, adding value doesn't revolve around quality content only. What you need to do is know your audience. Once you know your readers, you will be able to publish content that they will find greatly useful. Use the following tips to add value to your content:

• · Check out your existing posts and look for the most popular ones
• · Know more about your readers and answer their questions
• · Find a way to beat your competitors
• · Find out how you can know more about your niche

Improve The Browsing Experience

For SEO, you should work on the user experience. Find out how the user experience can help you increase traffic for your blog. As a matter of fact, the user experience starts off with a search. Therefore, you may want to make some tweaks in order to make the search easier.

• · Test the links on your site and fix the broken ones. This will reduce the number of pages that will return a 404 error. This will also help you remove the pages with duplicate content.
• · Make sure your content is appealing. It should be readable for readers and web crawlers.

Use videos

This is the age of video content. If you want to market your products and services the best way in addition to improve the ranking of your site, you should publish videos on your site. Videos get better attention of the viewers than text.

It's a good idea to hire professionals to make videos and optimize them for your blog or website. Focus on the Meta data of the video as well. You may have heard that one video is better than a thousand pictures, which is true.

Use social media

Social media should be part of your SEO efforts. As a matter of fact, thousands of sites get traffic from social media sites, especially Facebook. Let's take herolessions. The site got popular in just a few months. Most of the traffic of the site comes from Facebook. Therefore, we highly suggest that you gear your efforts towards social media sites for SEO. You will see amazing results in a few months.

So, if you have been looking for ways to boost your SEO in 2017, we suggest that you check out these strategies. Hopefully, you will be able to rank better and get huge traffic for your blog. All you have to do is work consistently for a better future.

Are you looking for some SEO tips in 2017? If so, we suggest that you check out search service Houston. They can offer some great tips to help you boost your SEO.

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Tactics for Local Businesses and Ecommerce

Keyword Research for Local Businesses

Google has an algorithm for its local map results that is independent from the algorithm it uses to rank standard web results Those two algorithms have become more closely aligned with recent updates (and that trend is expected to continue), but it is still possible to rank well in local results but not in the main results (or vice versa).

Ideally though, you want to show up in both places. The best way for a local business to go about doing that is to start out by focusing on the local results. It seems to be easier to rank locally first and then cross over to the normal results than the other way around.

This can have a powerful impact. A very successful example of this is a business aptly named Audi Tulsa. They are one of a few Audi dealerships in the Tulsa, OK area. As of this writing, a search for “audi tulsa” brings up their dealership in the number one organic position.

That is the power of local search optimization. Normally, unless you happen to be Audi itself, it would be incredibly difficult to rank anywhere on the first page of results for such a high-volume, broad search like that. But because of Google’s increased focus on returning localized results, it is possible to own those searches, at least for people searching in your area.

Part of Google’s reasoning behind that sort of ranking choice is that mobile has become an important component of local search. A huge percentage of local searches are coming from mobile devices, and mobile users are generally used to searching without location qualifiers and expecting the search engine to know where they are.

Using Google Keyword Planner to Get Local Keyword Data

The process for getting localized keyword data from Google Keyword Planner is fairly straightforward.

When starting out with a search, enter your keywords as usual and then edit the location targeting option in the Targeting section of the search form (the default is set to ‘All locations’):

Pro Tip: If you select a city, Google will restrict your search to the exact boundaries of that city. It is generally a good idea to expand the boundaries a bit by hitting the “Nearby” link and adding surrounding areas, like so:

Once you have your locations dialed in, simply proceed with the regular process of keyword research. Keep in mind that the search volumes you see in the tool will probably be significantly lower than you are used to. Don’t be too discouraged. This is due in part to the way that Google normalizes and averages the data. If you are in a reasonably sized metro area, the searches are probably there.

Finally, don’t forget to include locally modified versions of your main keywords in your list. Here is what those keywords generally look like:

Typical local keyword patterns

“Keyword” + “city name” - i.e. auto mechanics phoenix
“City name” + “keyword” - i.e. phoenix auto mechanics
“Keyword” + “city st” - i.e. auto mechanics phoenix az
“City st” + “keyword” - i.e. phoenix az auto mechanics
“Keyword” + “city state” - i.e. auto mechanics phoenix arizona
“City state” + “keyword” - i.e. phoenix arizona auto mechanics

Ecommerce

Keyword research is critical for ecommerce sites. From your homepage onward you want to align the language on your site to the language your customers use for your products. That includes internal navigation links, category and subcategory divisions and names, individual product names, and the text in your product descriptions.

If you are selling your own original products your keyword research should focus on the words people use to look for similar products.

If you are selling products made by other manufacturers, your research will focus more on how people refer to those products and what exactly they call them. Electronics is a good example.

Many electronics, like TVs, have somewhat complicated naming conventions in order to differentiate all the makes, models, sizes, and features (e.g. Vizio E24-C1 24-Inches 1080p Smart LED TV). In order to capture specific searches for a particular model, you will need to make sure you are including the full (and most common) name on the product page.

You can also break down those complicated product names in order to generate higher level keywords. Using the above Vizio example you get:

• Vizio - the brand (related keywords include ‘vizio tvs’, ‘vizio led tvs’, ‘vizio smart tvs’)
• E24-C1 - the style (related keywords: ‘vizio e24-c1’, vizio e24 c1 tv’, etc )
• 24-Inches - the screen size ( related keywords: ‘24 inch tvs’, ‘24 inch led tv’, ‘vizio 24 inch tv’, etc)
• 1080p - the resolution (there are now three common screen resolutions, 720p, 1080p, and 4k. It would make sense to provide sub-category pages for each.)
• Smart LED TV - Smart designation and display type (related keywords: ‘smart led tvs’, ‘led tv’, ‘smart tvs’, ‘vizio smart led tvs’, etc)

Once you have come up with a good set of variations you can drop those into Google Keyword Planner to check search volume data and discover even more alternatives.

Another handy feature of the Google Keyword Planner can help generate keyword variations for sets of products with common options for colors, sizes, or accessories.

When you start a search, or modify an existing search, select ‘Multiply keyword lists to get new keywords’. You can then add up to three sets of keyword combinations. The tool will combine all of those sets of words together and check traffic levels for all of the permutations.

Here is a simple example:

When you click ‘Get search volume’ Google will show you a list of all the combinations of those keywords (so, ‘mens motorcycle helmets’, ‘mens motorcycle helmet’, ‘mens helmets’, ‘mens helmet’, etc). The tool will automatically filter out any keyword combinations that don’t get enough traffic.

One issue that ecommerce site owners run into is that their potential keyword lists are so large. Rather than attempting to create pages/content focused on every single minor keyword variation, combining very similar keywords into groups can help manage the overflow.

For example, you might create a ‘mens motorcycle helmets’ group that includes:

• ‘mens motorcycle helmets’
• ‘mens motorcycle helmet’
• ‘men motorcycle helmet’
• ‘men motorcycle helmets’
• ‘motorcycle helmets men’
• ‘motorcycle helmets for men’
• ‘motorcycle helmet for men’

You can then look up the search volume for all of those terms and focus your page on the most commonly used version (and potentially work the second most common version into the copy on the page as well).

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Inferring Keywords from Traffic Patterns

We have discussed how to use keywords to guide the content you create and how to track and maintain rankings for your target keywords. Now your site is bringing in search engine traffic. What comes next in the keyword game!?!

There is a wealth of keyword data available to existing sites that are getting traffic from search engines. Unfortunately, not all of that data is as easy to come by as it once was.

In the past finding out which keywords were sending you traffic was as easy as opening up Google Analytics and checking the Organic Traffic report. Today, however, most of that data is unavailable because search engines like Google provide the majority of their search results on secure (https) pages and no longer pass keyword data along in the referring URL when someone clicks on your site.

The most common keyword in that Analytics report is now the disappointing but accurate: (Not Provided). Luckily, there are a few ways to work around this limitation and we’re going to show you how.

Find your landing pages

Using Google Analytics, or your preferred web analytics software, bring up a report of all the landing pages from organic search sources.

To do this in Google Analytics, bring up the Reporting screen for your site. Then, in the left-hand navigation, go to Behavior > Site Content > Landing Pages. The report that comes up will show all the pages people landed on for your site from all sources.

To narrow that down to just the landing pages from organic searches we’ll need to filter the data. First, add a Secondary dimension of ‘Medium’ to the report:

Second, click the ‘advanced’ link by the search box on the right to set a search filter which will include only medium dimensions containing ‘organic’:

Your homepage (i.e. “/”) will likely be at the top of the list. It’s less useful than specific topical pages for inferring keyword intent, but it can still help you discover keywords you’re ranking for.

Your interior pages should provide some more context. If you’re using keyword-rich URLS (which you should be!), you’ll be able to easily see the topic of each page.

The next step will be to download this report into a spreadsheet (like Excel or Google Sheets) so you can easily copy the URLs.

Find out where your landing pages rank

Now we’re going to take that list of URLs and go to a tool like SEMRush that keeps a massive database of search results pages. With SEMRush, we can then search for our site URLs in the database and the tool will show us the keywords that return those pages.

Take this blog post URL from the AuthorityLabs blog for example:http://authoritylabs.com/blog/how-to-use-your-visitors-favorite-keywords-throughout-your-marketing/ Search for that URL using the SEMRush search box on the homepage and then scroll down and look for the Top Organic Keywords box.

Click on the blue ‘View full report’ button.

That will bring you to a page with a list of all the keywords that blog post has shown up for, with specific ranking data for each keyword:

Based on the first two columns, position (Pos.) and volume, you can make some educated guesses about which of these keywords might actually be sending traffic to your site. Of course, higher positions and higher search volumes would be the most likely.

Rankings of 10 or higher can effectively be assumed to be sending some traffic. Lower rankings in the 11-20 range might send a little bit of traffic, especially for high volume keywords. Beyond that, the traffic potential drops significantly. On the other hand, keywords that are close to those thresholds represent low hanging fruit for your SEO efforts.

The only issue with this method is that it’s fairly time consuming and speculative. Thankfully, AuthorityLabs solved those problems by creating the Now Provided Report.

By integrating your Google Analytics account with their tool they can pull all the organic landing pages and cross-check them against their search results databases (including the SEMRush data set). They can then present all the most likely keywords driving traffic to your pages, as well as highlight your top keyword opportunities.

This is valuable data all business owners need. By having the right keywords and topics to focus on you save money because your marketing efforts are targeted correctly.

Speaking of targetting your marketing efforts, in the next email we will dive into two critical areas for many business owners. We will tell you how to find local keywords and keywords for e-commerce.

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