5 Social Media Trends to Watch for in 2018

If you're a nonprofit or social enterprise leader, it's not too early to begin to anticipate what's in store for 2018. The organizations that grow consistently are those that are looking through the windshield and not the rearview mirror.

By this point, you are aware that technology and social media are developing and changing at a rate that is exceedingly fast. I also think that by now you understand that it's essential for sustainability to maintain a relentless focus on what is developing in the digital age because it does indeed impact how we work.

So, what are some of the trends you should keep an eye out for in 2018 that can help you stay ahead of the competition for all-important brand awareness and fundraising dollars?

Growth Hacking: Every business leader, including nonprofit executives, understand that it's essential to the lifeblood of an organization to convert and drive revenue. It increasingly means that it is essential for you to be where your donors and prospective supporters are congregating. Meaning, you have to be across the online and offline worlds, and you have to ensure everything is coordinated. You have to create content that keeps supporters and others looking back where you need them to pay attention, such as your website. It also means that you have to ensure that you have SEO experts on hand to make sure that the people who are looking at your cause or organization are going to your website. In other words, if you're not investing in SEO expertise, you're behind the eight-ball.

Social Listening: Social listening extends beyond just tracking your mentions and comments in the digital world. Social listening means that you understand the context of engagements with your followers and the public and that you are also digging deeper than providing automated or canned responses to them. It's important to have someone on your team--live people--who understands the "whole" of the organization, and when someone reaches out to you, you treat them as you would in the non-digital world. The easiest way to view social listening is to treat everyone as if they were standing right in front of you in your office. It doesn't matter where or how they engage with you and your organization

Artificial Intelligence: Keeping my previous point in mind about having humans involved in marketing who can understand the context that can be happening with your supporters between the digital and real worlds, artificial intelligence (AI) is going to drive more of your marketing efforts. Although we are at the dawn of the AI age, we already have AI that is infinitely more powerful and can do more than whole teams of marketers. AI will be helping as you segment or customize your content delivery. In other words, one group of your supporters will be viewing Content A while another group will be viewing Content B, depending on criteria that you set out. AI will power all of this, and you will have to know its presence so you can take advantage of it and use it effectively.

Video Content: You are aware that video content is essential to today's marketing content strategy. As AI improves across digital platforms, preference will be given to content that includes video. One of the easiest things you can do to begin to drive up your engagement is creating live streams and incorporating video into your content. You can track and compare your engagement, for instance, on your Facebook page on posts that contain video versus only photo and text copy. More than likely, you'll see the same data that we see in our social marketing--video content gets more engagement and traction.

Micro-Influencers: Influencer marketing is important to spread brand awareness and also help drive revenue. If you get an influencer to support your cause or organization, that's golden. But there's also an area you shouldn't miss, and that's micro-influencers. Each micro-influencer has an audience of between 1,000 and 100,000 followers. As noted in this

Hubspot article, this is the value of partnering with micro-influencers on a platform such as Instagram:

• Instagram users with fewer than 1,000 followers generated likes 8% of the time
• Users with 1,000-10,000 followers earned likes at a 4% rate
• Users with 10,000-100,000 followers achieved a 2.4% like rate
• Users with 1-10 million followers earned likes only 1.7% of the time.

As you begin to consider your planning for 2018, stay ahead of the curve so you can ensure that you're marketing in the most efficient way possible. I know some of these elements take money (as well as time). Many nonprofit organizations are in need of financial resources, and that's why if I were still the CEO of a nonprofit, I would consider asking for a major gift or institutional capacity building grant. Marketing is essential for brand awareness and success, and activities like SEO expertise take money. If you don't have a good budget allocated to marketing, consider asking for a restricted gift to get you where your group needs to be in the digital age.

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5 Simple SEO Tips That Will Help You in 2018

In 2017, business adopted new ways to market their products and services. Aside from this, this also changed the way their get better ranks on search engines through SEO Pakistan. According to hubspot, around 12 billion searches are done online each month. With SEO Trends, you can get quality traffic and boost your brand at the same time. Here are a few SEO tips that can still work for you in 2018.

1. Social Content

With the passage of time, content from the major social media platforms, such as Twitter, Facebook and LinkedIn will be more important on SERPs. As a matter of fact, around 76% of marketers make use of social media in order to boost SEO. So, we suggest that you try your level best to rank your posts or tweets higher on search engines.

2. Videos Will Rule

Videos work well in keeping the viewers entertained and engaged. Aside from this, videos can help you improve your search engine ranking as well. According to a report from Marketing Land, 62% of Google searches are for videos. So, it's a good idea to make videos part of our content. According to Quicksprout, you can improve your rank by up to 50% if you create and upload videos as well.

So, what you need to do is upload your videos on YouTube, which will improve your video SEO.

3. Mobile Optimization

Make sure your business website is mobile-optimized. This is even more important if your audience is not located in one specific city or country. Actually, people use different devices like smartphones, laptops, and tablets to use the web. As a matter of fact, most of users access the Internet through their cell phones. Therefore, it's important that you make your website optimized for these devices.

4. Voice Search

Nowadays, people use voice search, especially when they are on the go. This is true about mobile phone users. It's more convenient as you don't have to type keywords in order to conduct a search query. Today, around every phone comes with a voice search functionality. So, make sure your content is searchable via voice search commands.

5. Content Aggregation

Over 80% of Google searches are for images, videos, news, social media, maps, local, wiki and Knowledge Graph, according to Digitalcurrent. So, based on these stats, we can say that people search for sources that offer information about a certain topic or subject.

It's important to note that content aggregation is a good way of displaying, sharing, presenting, consolidating and collating content about a pre-determined criteria so that a larger target market could be appealed.

Long story short, if you want to appeal to a large audience in 2018, we suggest that you realize the importance of social media, include videos in your business content and follow all the SEO techniques that were working for you in 2017. With good ranking, you can build strong influence in addition to enhancing your brand. Therefore, we suggest that you consider the updates from Google. Hopefully, these tips will help your business.

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Search engine optimization Trends To Watch For In 2018

New Year is coming your direction and like each year, without a doubt, you are prepared with the rundown of resolutions. Resolutions are imperative in individual as well as in proficient life also, as they control you the correct way and give you the desire to attempt a few endeavors to accomplish something significant in your life. There are such a significant number of patterns change after consistently according to the refresh in the Google calculation, thus, it's chance you have to look for patterns in 2018. All in all, what are you sitting tight for? Look beneath and see where you really are and what transforms you have to improve in your system for results.

Site Quality Matters: No uncertainty, Google work to fulfill its clients and, accordingly, on the off chance that you need to come in its great book or enhance the positioning, so you need to enhance your site quality. This may expand web movement and site visits, pages per session and skip rate, and so on.

Twofold The Quality Of Your Content: Content enhances your site and expands client time on your site too. In this way, in the event that you need to hit the objective in the coming year, you should think of more significant substance that empowers return to of your guests.

Cell phones Become Primary Search Device: No uncertainty, portable is vital than at any other time and in the coming years, it is utilized as an essential inquiry gadget that enhances your site visit than the desktop one. You should focus on it for better outcomes.

Enhance User Experience: Another SEO slant you have to watch in 2018 is the change in client encounter. It is your obligation to ensure that your client will get the best understanding on your site, which naturally builds their odds of transformation.

Included Snippet Is Talk Of The Town: Make beyond any doubt you make a few strides and fundamental activities to streamline your site to come in the highlighted scrap that drives in more client and useful for the rank of your site.

Ascend In Visual Search: In the previous couple of months, visual pursuit rise and this is another pattern you have to watch in 2018 to get awesome results. This may enhance your quests and get the consideration of your guests.

These patterns are particularly critical for the development of your business and you shouldn't underestimate it. For any assistance, ensure you counsel an expert SEO master that handle your site rank and take it to the following more elevated amount in your specialty.

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5 Predictions For SEO In 2017

Search engine optimisation is an ever-evolving field, there are new trends and predictions every year. If you are searching for your business to take a better position in search engine results pages of Google and Bing, being conscious of the trends set to impact the SEO must be the prime focus of your company.

Here are my top five picks for the SEO trends in 2017:

Accelerated Mobile Pages

The increase in the accelerated mobile pages is all set for 2017. AMPs are basically open source protocol that permits the webmasters to develop pages that have the skill to load instantly on the mobile devices. The idea, that small structural amendments can make the site load four to five times faster, using eight times lesser data. Google already has started to favor those websites that have switched over to AMPs, giving them more visibility in a carousel with a small symbol showing their AMP status.

Related Keywords

Those days are long gone when you would repeat one keyword all through the post or page. To make your post optimised properly, you need to add the main keyword phrase in the first paragraph of the content, in the title, in the last paragraph, in a heading or subheading, in the header of the image filename, text title, and Alt text. Nonetheless, you need to add related keywords all the through the article.

Video Content

This trend has been on the rise for more than years, video content is said to take the SEO industry in 2017 and beyond. It is predicted that video marketing will become one of the most effective methods of marketing content on social media platforms. Technologies like Instagram, Periscope, Snapchat, and others will also be utilized for making short videos and interactive images for the branding of companies.

Mobile-First Indexing

Google announces mobile first indexing on 4th November 2016, nonetheless, they didn't specify when this change will happen. At present, desktop-first indexing is still incomplete influence, even though, 2017 is almost certain the year when the change will happen. This consequently, still gives many people the chance to create a mobile version with any possible structure, making pages and content presented both in desktop and mobile versions and reconsider all the conversion optimisation and user experience offered on mobile and desktop.

Dense Content

With the period of time SEO has evolved dramatically, 2017 will be seeing the trend of "Dense Content", users are tired of reading lengthy and boring content, and topics that are covered in a comprehensive manner lose the attention of the reader very quickly. The reader needs accurate and meaningful information in the lesser content. When we say dense content it doesn't mean lengthy content, dense here refers to content that has material which is of use for the reader and is easy to understand.

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7 Things You Can't Avoid for SEO in 2017

Search engine optimization, or SEO is the technique of optimizing a website in a way that it can be seen on the top of the search engines results like Google, Bing and Yahoo. By working on its internal and external features in compliance with the Google SEO rules, website owners can optimize their websites.

While the benefits of SEO are many, it isn't very easy. One needs to keep immense patience and stay updated with minute by minute industry happenings. It is for this reason, organizations hire internet marketing companies to outsource their SEO needs.

In this article, we've compiled a list of some SEO trends postulated by the top SEO companies that every digital marketer should follow to become successful.

Unique Content

As known, "Content is the king". Writing unique and quality content is the most important SEO tool for the digital marketers. The content should be relevant with a unique title. It should be original and fresh and not copied from other websites and blogs. Also, your content should have the right keywords in the right density according to the Google guidelines. The standard practice used in the SEO writing is to keep 3 to 4 percent keyword density. You should also add images in your content to make it more interesting, visually.

Target Geographical-Based Clients

In 2017, a new trend is at its dawn. Marketers will target their customers based on their geographical locations. With the rapidly evolving trends, and people using customized web searches, this is become a necessity for the digital marketing companies to follow SEO practices based on specific locations and preferences of their target audience.

Location based SEO will ultimately help business owners to optimize their website content based on certain specifications and ensure high ranking on SERPs. For this, business owners should specify geographical location of their organization and geo-specific meta tags on their website.

Long Tail Keywords

Keywords have been a key aspect of SEO practices over the years. However, there have been many changes in the last few years in the use of keywords and keyword density. While today keywords are still important, keyword density is no more a factor. Instead using long tail keywords are gaining more popularity and will prevail in the year 2017. Using lengthy keywords and phrases or organic keywords will be common for attaining maximum visibility in the search engines.

Blogging

Blogging is another common SEO trend used to enhance search rankings on popular search engines. Blogging and writing quality articles for platforms such as WordPress and Bloggers is a great way to improve brand visibility. With the help of blogging, businesses can target a broad spectrum of their audience. Text-based and video blogging will rise in the coming year.

Business Directories

Using business directories will greatly rise in the year 2017. Though this has been a popular SEO practice for businesses in the last few years, it'll still increase greatly. As SEO experts believe in creating links with business directories, both local and global, it will continue to enhance the visibility of their website considerably in the search engines.

Accommodate Customized Searches

It's a fact that search pattern of users greatly vary and depends on their like, dislikes, needs and behavior. In the coming year, business owners would need to understand these user patterns and fulfill their expectations accordingly. As a business owner, it is important to identify these personalized searches in order to rank high in the search engines.

Conclusion

Over the years, the face of SEO has transformed extensively. To keep up with the evolving trends, organizations can hire top SEO service provider companies. They can guide you in the most recent industry trends and optimize your website in such a way that it is ranked at top in the search engines.

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How To Boost Your SEO In 2017

So, we are in 2017. If you are a blogger, you may be looking to some new SEO strategies to work on. In this article, we have 3 tips that can help you boost your SEO. With these tips, you can add value to your site. Moreover, you can improve authority and ranking of your blog or site as well. Read on to know more.

Add value

It may sound repetitive, but your blog should have content that adds a lot of value. Not just that, the content should also be relevant for your target audience. Actually, adding value doesn't revolve around quality content only. What you need to do is know your audience. Once you know your readers, you will be able to publish content that they will find greatly useful. Use the following tips to add value to your content:

• · Check out your existing posts and look for the most popular ones
• · Know more about your readers and answer their questions
• · Find a way to beat your competitors
• · Find out how you can know more about your niche

Improve The Browsing Experience

For SEO, you should work on the user experience. Find out how the user experience can help you increase traffic for your blog. As a matter of fact, the user experience starts off with a search. Therefore, you may want to make some tweaks in order to make the search easier.

• · Test the links on your site and fix the broken ones. This will reduce the number of pages that will return a 404 error. This will also help you remove the pages with duplicate content.
• · Make sure your content is appealing. It should be readable for readers and web crawlers.

Use videos

This is the age of video content. If you want to market your products and services the best way in addition to improve the ranking of your site, you should publish videos on your site. Videos get better attention of the viewers than text.

It's a good idea to hire professionals to make videos and optimize them for your blog or website. Focus on the Meta data of the video as well. You may have heard that one video is better than a thousand pictures, which is true.

Use social media

Social media should be part of your SEO efforts. As a matter of fact, thousands of sites get traffic from social media sites, especially Facebook. Let's take herolessions. The site got popular in just a few months. Most of the traffic of the site comes from Facebook. Therefore, we highly suggest that you gear your efforts towards social media sites for SEO. You will see amazing results in a few months.

So, if you have been looking for ways to boost your SEO in 2017, we suggest that you check out these strategies. Hopefully, you will be able to rank better and get huge traffic for your blog. All you have to do is work consistently for a better future.

Are you looking for some SEO tips in 2017? If so, we suggest that you check out search service Houston. They can offer some great tips to help you boost your SEO.

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