Tactics for Local Businesses and Ecommerce

Keyword Research for Local Businesses Google has an algorithm for its local map results that is independent from the algorithm it uses to rank standard web results Those two algorithms have become more closely aligned with recent updates (and that trend is expected to continue), but it is still possible...

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Inferring Keywords from Traffic Patterns

We have discussed how to use keywords to guide the content you create and how to track and maintain rankings for your target keywords. Now your site is bringing in search engine traffic. What comes next in the keyword game!?! There is a wealth of keyword data available to existing sites that are...

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Ongoing Research and Maintaining Your Rankings

The web is always changing. New pages are being created, and old ones removed or changed, at a pace that is hard to comprehend. In addition, search engines like Google are always adjusting their algorithms to keep up with changes on the web. It’s not too surprising then, that the keywords your rank for, and where exactly you rank, are going to be in a state of constant flux. It is possible to maintain...

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Keyword Research for Blog Posts

Before we start in on today’s topic, we want to make a little disclaimer. The point of blogging, or any content creation on the web, should not be to draw in search engine traffic. You are creating this content, whatever it is, for people. Keyword research and other SEO considerations are secondary...

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Cribbing from the Competition

In our last email we explained how to assess the level of competition for your keywords. Now we're going to look a little closer at the content of your competitors' sites... Let's start by doing a few searches for your main keywords. Note the competitor sites that come up. Visit each one and ‘view...

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How to Prioritize Keywords

In our last email we talked about finding keywords and assessing searcher intent. Now that you have a good idea of what people are searching for in your product space, it’s time to prioritize your list... Two types of keywords that should probably be at the top of your list: Keywords that include...

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Actionable guide to SEO in 2016

The year of 2015 was relatively calm for SEOs. But no matter how peaceful the current SEO landscape looks, it doesn't mean you can lean back in your chair and relax! Penguin and Panda are still out there, as well as the new ranking signals (like mobile friendliness or https). So, to help you catch...

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