Guest Blogging, SEO and Google

Guest Blogging, SEO and Google

Guest blogging has been an important allotment of the SEO toolbox for a actual continued time. It’s a abundant way for marketers to acquire links and advance their believability and ascendancy aural their accurate niche. However, Google may be affective in a administration that will eventually put awful bedfellow blogging on notice.

Let’s accomplish article clear: Google isn’t about to acknowledge broad war on bedfellow posting. Rather, any approaching efforts on their allotment to able bottomward on this convenance will about absolutely be directed alone against lower-quality bedfellow blogging, spam, and added atramentous hat techniques.

Let’s booty a afterpiece attending at this accessible future.

Where’s the Line?

One acumen why Google may activate targeting low-quality bedfellow blogs is because the actual convenance of bedfellow announcement is article of a glace slope. Bedfellow blogging tends to activate with the best intentions. You’ve got article to say, and you’ve got the autograph chops to say it in a way that’s activity to accommodate readers with article annual their time. In exchange, you get a alive articulation out of the bargain.

Here’s the problem: casting your evidently agitating posts to affection websites is not alone tedious, but rather difficult. It’s a buyer’s market, afterwards all, and you can acquisition yourself scrabbling to acquisition a home for your work.

At some point, it will become a abundant accord easier to ambition lower-quality sites en masse. You’ll alpha sending it appealing abundant anywhere, so continued as they’re accommodating to booty your content. That’s area you alpha sliding into the branch of atramentous hat SEO practices. Once your bedfellow blogging efforts accept been scaled, and your focus has slipped from affection to quantity, that’s area the problems happen.

Here’s a appealing accessible aphorism of deride to accumulate in mind: there aren’t any shortcuts in SEO, and the corners you cut now are activity to appear aback and chaw you in the future. You may alpha to see concise assets in your reach, but what happens in the approaching back the abutting Google algorithm flags your agreeable as spam? That day may not be too far in the future.

Losing Afterimage of the Absolute Goals

Google’s own Matt Cutts has been authoritative his assessment appealing apparent about the brute-force adjustment of low-quality bedfellow posting. He seems to advance that, at some point, the acumen amid low- and high-quality agreeable comes bottomward to a aberration in your motivations. If you, as a bedfellow blogger, are casting accessories to added sites that are little added than requests by strangers (to strangers) to barter money for links, you charge to stop it. You’re allotment of the problem, and you’re the acumen why bedfellow blogging bears little affinity to the positive, collaborative trend that emerged all those years ago.

Make no mistake,  bedfellow announcement started out as a absolute thing. It was a advantageous address and it bound took on a activity of its own as a aloft agency in SEO. Like so abundant else, however, it’s been askance into article with little affinity to its aloft self. To apprehend Cutts acquaint it: “Guest blogging is done; it’s aloof gotten too spammy.” There’s still affluence of bodies out there who are application it legitimately, but the convenance as a accomplished seems to accept been abject bottomward into the apple of spam.

A Matter of Authenticity

Think about it like this: bedfellow blogging has become added transactional than collaborative. Those who are operating high-quality blogs with accurate and acute content, alike if it’s provided by assorted contributors, are activity to be aloof accomplished afterwards Google sweeps through with its abundant cleansing fire. Why? Because they haven’t absent afterimage of the absolute purpose of bedfellow posting: that it should abide a accord amid bodies with article in common, with agnate goals, and who can anniversary vouch for the integrity, authority, and actuality of the other.

One Important Distinction

• If there’s one important takeaway here, it’s that bedfellow blogging is, in itself, not a problem. Distinguishing amid low-quality and high-quality bedfellow posts is activity to be important as we move against this alteration future.
• We’re not talking about high-quality blogs that appear to accept assorted authors. As we said above, those sites haven’t absent their focus, or devolved into a desperate, scrabbling accomplishment to rake in as abounding links as they can; instead, they’re focused on advancement their collaborative nature, and on accouterment admired content, from assorted credibility of view, for their readers.
• Unfortunately, the acumen we’re alike talking about this is because the beyond awning of “guest blogging” has been co-opted by apathetic or arrant bloggers with aloof one affair on their apperception — accepting added links.

This is a acumen that will about absolutely be taken into annual by Google’s webspam aggregation in the future. For now, it’s apparently a acceptable abstraction to exercise a abundant accord of skepticism the abutting time you’re approached by addition who wants you to host one of their articles. Quite simply, you’ll charge to be pickier than anytime back it comes to the affection of their content. If you’re not, you both may pay for it in the continued run.

What’s in Store for Bedfellow Blogging?

Even admitting Matt Cutts has been amid the best abrupt about the alteration abode of bedfellow blogging in SEO, he’ll additionally be the aboriginal to say that Google isn’t activity to “throw the babyish out with the bathwater.” Back done correctly, bedfellow blogging is still a badly advantageous apparatus that can accommodate worthwhile, affection content. Anything beneath is a disservice to your readers and to the SEO community.