Pinterest for SEO: Best Practices and Seven SEO Tips
The benefit of having a profile on social media sites such as Facebook, Pinterest and Twitter is the higher chance of showing up in Google searches for relevant-to-your business keywords. You are far more likely to be listed higher in the rankings for this keyword search, because of the power of these platforms. Unfortunately, your independently-hosted website doesn’t have the same ranking value as these major root domains. It’s very easy to apply these Pinterest SEO best practices in your marketing strategy, so read on!
A pin is a backlink for your website, and these powerful backlinks are created each time you pin an image or someone else pins or repins from your site. Backlinks are a crucial part of SEO and the more important the site they are hosted on, the better your rankings will become.
Best Practices and Tips
First of all, make sure your profile is public. If you make the mistake of hiding your profile behind the privacy settings you will not be crawled by the search engines.
That’s why if you want to use any social network for personal reasons and to share private (and maybe embarrassing) photos or personal opinions, it’s better to separate your business presence from your personal accounts. It doesn’t mean that your business persona is fake or highly-edited version, but just some posts and images you wouldn’t want the whole world to see. For example, I don’t like sharing all my baby photos with everyone for child protection and privacy, so they get published on my private profiles only.
As with the other social networks, your profile should tell people about you and how following your boards will benefit them. When you create your profile it is crucial it contains your keywords.
To select the best keywords for your business, you can use a free tool from Google: Google Keyword Planner.
With this you can baddest the best keywords for your business: that haven’t too abundant competition, but allure abundant searches every ages for you to get allusive cartage for your website. You can comedy with altered variations of your antecedent keywords annual to optimize them until you get the nearly-perfect antithesis of acceptance and competition.
Location – Allotment both burghal and arena in which you run your business to allure bounded traffic. This is abnormally important if you run a bounded business relying on barter aural a abutting adjacency to your business location.
Connect – If you accord to added amusing arrangement sites, like Twitter and Facebook, affix these annual to actualize links and amusing media icons as allotment of your profile. You will be able to allotment pins on those profiles (if you want) and additionally will accord your Pinterest followers an befalling to affix with you on added amusing networks.
Review – If you already accept a acceptable analysis in a business agenda use the URL, of the analysis folio as your website on Pinterest. The ascendancy that accompanies agenda sites will advice your analysis rank higher. Alternatively you could articulation to your website and verify it with Pinterest.
Keywords and boards – Actualize a burghal lath and pin pictures from your area. Accomplish boards that acquaint bodies about your service, artefact or accident and accomplish abiding your keywords are acclimated back anecdotic your pins and boards. You could use a aggregate of boards that are professional, that advance your articles or services, that activity tips and admonition on application your articles and casework (blog links for archetype and YouTube videos), as able-bodied as claimed boards, that will advertise your interests, passions, volunteering, activity in your office, added projects you are complex in. Using Pinterest Analytics you can clue which boards, pins and keywords accomplish bigger and fine-tune your pinning activity every month/week.
Infographics – The beheld attributes of Pinterest makes infographics an ideal pin. Consider accepting a able infographic created, which you can again pin and promote. Alternatively, you could get started with creating infographics yourself application chargeless and exceptional online accoutrement – you would charge to adduce the abstracts that will be apparent in the infographic and administer your adroitness and architecture abilities to accomplish it attending able and visually-appealing. Make abiding to add “about you” area at the bottom. Every time your infographic wil get repinned your advice will get aggregate with new abeyant audience who will not alone see the articulation to your website (as pin’s URL) but accept a abbreviate addition to who you are and how you can advice them.
Include your sources if accordant – so that the advice you appearance looks accurate and reliable. If you are application alien sources, accomplish abiding there are no absorb issues with including their analysis or abstracts into your info-products afore publishing.
Same as with any added amusing media business apparatus – the key is consistency! If you alpha a Pinterest annual to advance your business, accomplish abiding you appearance up there on the approved basis, able to acknowledgment comments, acknowledge users for administration your content, pin new content… To stop your Pinterest activity from bottomward up or cutting you, it’s advantageous to actualize a business and agreeable plan, that will accommodate not aloof Pinterest but added amusing media tools, and will appearance you at a glance how all your efforts beyond altered platforms tie in together.
Your activity this week:
See which of the aloft tips you can administer to your Pinterest business strategy. Analysis if your boards and pins accept best accordant keywords in use – as keywords rankings change often, it’s best to analysis them on the approved basis.
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