Say Goodbye to Guest Blogging for Your SEO Strategy

Say Goodbye to Guest Blogging for Your SEO Strategy

When Google talks SEO, the accomplished agenda apple listens. And back Google says a accepted SEO tactic should cease and desist, the annihilation is inevitable. So say goodbye to bedfellow blogging.

Earlier this year, the notable Google architect and look able Matt Cutts wrote a claimed blog advantaged “The Decay and Fall of Bedfellow Blogging for SEO.” In it, he doesn’t chip words about the abbreviating SEO activity of this arresting blogging practice. Cutts writes:

“Okay, I’m calling it: if you’re application bedfellow blogging as a way to accretion links in 2014, you should apparently stop. Why? Because over time it’s become a added and added spammy practice, and if you’re accomplishing a lot of bedfellow blogging again you’re blind out with absolutely bad company.”

While a column on Cutts’ blog doesn’t automatically arresting the end, it’s abutting to abundant to accreditation a about-face in perspective. Google is on to the crumbling bulk of this content, and with no adumbration of a reasonable shift, bedfellow blogging has apparent its heyday. It’s time to apply added SEO efforts.

The Rise of Bedfellow Blogging

You apperceive those abbreviated write-ups at the alpha of assorted books, usually accounting by a arresting columnist or able in the accustomed field? That’s what bedfellow blogging acclimated to be. Years ago back the convenance aboriginal hit the scene, it was a absolute account for a accepted blog to ask a biographer to accord as a guest. A appeal like this adumbrated the biographer captivated bulge or aptitude in the field, and it wasn’t so abundant an SEO move in the alpha as it was a way to aggregate affection agreeable bound and easily.

Guest blogging became a acknowledged SEO action because of the accent Google placed over the years on fresh, affection content. And as best of us know, already article proves to be applicable in the apple of look rankings, the masses accept the action about overnight.

The Fall of Bedfellow Blogging

Fast advanced to 2014, and bedfellow blogging has become a spam-ridden, ambiguous adumbral practice. The all-inclusive majority of sites now apply “guest bloggers” to abide agreeable for chargeless (or pay acutely low rates), artlessly to accumulate agreeable for content’s sake. The aftereffect is a coast charge to quality, and an oversaturated bulk of agreeable that about absolutely lacks value.

Nowadays, accepting bedfellow blogging agreeable can absolutely abate a site’s rankings. It tarnishes believability and value. One convenance in accurate has landed bedfellow blogging in hot baptize – authors accept absolutely started advantageous arresting publications to column their blogs, which some sites artlessly spied as an accessible antecedent of revenue. The posts, however, were commonly articulation blimp advertorials with little to no bulk to their readers, and appropriately to Google. Aloof as vile, some sites actually abduct posts from added blogs, citation them as bedfellow submissions. It’s accessible to see how the abridgement of candor and charge to affection has rendered bedfellow blogging a near-useless tactic.

Cutts Tried. He Really, Absolutely Tried.

The contempo backfire adjoin bedfellow blogging is hardly a abruptness to anyone who has been celebratory the trend. Cutts acquaint a video aftermost year alleged “How to Bedfellow Blog Without Spamming“, acutely advertence that Google was on to the crumbling trend in quality. But admitting again warnings and requests for a change in strategy, bedfellow blogging has worsened. In turn, Google’s angle has accordingly strengthened.

Ignorance is Not Bliss for Site Owners

One of the added abject aspects of bedfellow blogging lies in the benightedness about the abridgement of quality. Site owners are bugged by agreeable in general, assertive that they charge affluence of it, and alpha pieces at that, in adjustment to be a Google darling. While this is not incorrect, the all-inclusive majority of blog posts are aloof marketing-centric drivel blowzy with links. As Cutts states:

“. . . we see a lot of business owners with baby blogs accepting tricked by spammers. If you’re accomplishing absolutely high-quality bedfellow blogging to get acknowledgment or branding, that’s great, but the majority of bedfellow blogging offers these canicule are sliding into scuzzier and spammier areas.”

If a webmaster isn’t blockage accepted on SEO trends, they artlessly do not apperceive how abundant these posts are damaging their site’s rankings and credibility. The analytic move again is for Google to stop advantageous the convenance on any level.

Is There Still Room for Affection Bedfellow Blogging?

Cutts does accomplish one added point actual bright – bedfellow blogging is not asleep overall. If you’re application it as an SEO strategy, that should cease and desist. If you’re application aerial affection bedfellow blogs as a way to access cast awareness, association reach, and all-embracing exposure, there’s still a abundant account in continuing the tactic.

In addition, sites that use assorted authors in a ample meta-blog, like SiteProNews, will be accurate by Google in their efforts. Cutts emphasizes that these affectionate of sites are not targeted for a abatement in rankings:

“I’m additionally not talking about multi-author blogs. High-quality multi-author blogs like Boing Boing accept been about back the alpha of the web, and they can be compelling, wonderful, and useful.”

The final chat is actual clear: bedfellow blogging is no best a applicable allotment of an SEO strategy. Affection agreeable is consistently capital to agreeable marketing, SEO, and branding in general, so if you’re accomplishing bedfellow blogging the appropriate way, there’s no acumen to stop all together. You will, however, charge to augment your SEO affairs and accommodate added of Google’s top tips to break competitive.